As reported by Statistics, 46% of all Google searches are for local information. If your business isn’t optimized for local search, you could be missing out on potential customers in your area. Local SEO is a must if you want your brand to remain relevant in the eyes of your target audience. So hiring an SEO agency in Seattle is the best option.
We’ve compiled a comprehensive guide on local SEO tips, including local SEO best practices and tools, to help you optimize your business for local search.
This guide will help you understand how to optimize your business to attract customers who use local search to decide what to buy.
Researching Keywords in Your Area
When marketing a service or product in a specific geographic area, conducting thorough keyword research and developing a keyword strategy that considers the relevant local markets is essential.
Keywords that are specific to a particular area, or “local keywords,” will only return results that are relevant to that area, as there is no denying the importance of locally relevant keywords for local businesses. Users are more likely to look for nearby goods and services. The prevalence of “near me” and city-name searches suggests local keywords should be a top SEO priority.
Localize
In the realm of digital marketing firms in Seattle, content is undoubtedly supreme. Most strategies for promoting products online revolve around some form of content. Covering all your bases and reaching the widest possible audience has never been easier. Competition for the same audiences is high, so this is no guarantee that more people will visit your site.
Mobile-friendly
It’s common knowledge that mobile optimization has become integral to cutting-edge digital marketing strategies. There is no need to dwell on the fact that mobile internet users will soon outnumber desktop users. Customers are more likely to conduct local product and service searches on their phones than desktop PCs, which is why mobile is so appealing for small businesses.
Voice-search optimization
Voice searches, which can be conducted via a smartphone, have become increasingly common in recent years. User-friendliness in searching is a major selling point for voice-activated assistants. Because voice searches are so famous for finding nearby establishments, you should contact the best digital marketing firm in Seattle to include them in your digital marketing strategy.
Google My Business (GMB) page
One of the most important steps to improve your search engine rankings is to claim your business on Google’s My Business platform. This Google tool is available at no cost and will help your company in many ways regarding search engine optimization (SEO), especially with local SEO.
Allow and manage reviews
Now more than ever, reliable review processes are essential. In today’s world, consumers have learned to no longer trust businesses at their word. They want to know what other people think before making a decision. This is where feedback from previous buyers comes in handy.
Engage videos
Google’s algorithm and user preferences drive constant change in the content landscape. Video and other forms of visual content have risen in importance alongside traditional forms of digital marketing, such as blogs and social media posts. Images, videos, and data visualizations capture the public’s attention more effectively. This is especially true for media such as videos, which have become increasingly significant for organic search results.
Create a Social Media Presence
Increased credibility and higher placement in search results are two side effects of an active social media presence. Consumers will view your brand as more legitimate if you’re present across multiple social media channels, including Facebook, Twitter, LinkedIn, and Instagram. Customers will have more faith in your product if they see you’re active on these platforms. These channels also make it simpler for them to find your business.
Conclusion
Search engine optimization is a constantly evolving industry. You can never predict when Google will roll out new features to its search engine results pages (SERPs) for local queries, but you can rest assured that they will. As such, it is essential to maintain a high level of expertise in modern local SEO techniques. In addition to gaining from lucrative local searches, your business will have a solid foundation to roll out new SEO capabilities if you follow these 8 steps. If you don’t have the time or money to make these adjustments, you should look into hiring a Local SEO agency in Seattle. To increase your sales and crush the competition.
