Today, when there’s cut-throat competition everywhere, it has become a daunting task for businesses to stand out. In their pursuit of high-impact yet low-cost advertising options, they stumble upon the underdog of the marketing world- PPC or pay-per-click advertising. This excellent alternative makes for a great advertising agent while also not burning a hole in your pocket.
Today, especially after the pandemic, many people have shifted to shopping online making a strong online presence for businesses mandatory if they want to grow.
Here’s us telling you why you should invest in PPC management services in Seattle. But before that,
What is PPC advertising?
PPC or pay-per-click is the type of advertising where you have to pay a small fee with each click your ad gets. So in a way, you will only be paying for the traffic these ads generate. These ads are a fantastic option for businesses that want to have total control of their performance and keep them under budget. Your ads will be placed on search engine results pages, SERPS, social media sites, and other websites. You will only be bidding on keywords.
Benefits of using PPC for your business
PPC can help you achieve business goals
As an entrepreneur, you must have thought of various goals and milestones for your business. With the help of PPC and a digital marketing firm in Seattle, you can achieve many of your business goals. These goals could be anything from high-level brand exposure to leading eCommerce sales. With PPC, it is possible to track nearly any conversion goal. PPC management services in Seattle can help you align website traffic drivers to end plans.
You’re in control of your budget
Other types of advertisements lock you in for a specific rate. Whereas, PPC enables you to flourish under your budget. No matter the size of your firm, you can always switch and change the budget within your limits.
Only pay for the traffic generated
Another major advantage of PPC is that you only have to pay when someone clicks your ad, as the name suggests- pay-per-click, you pay for the traffic generated on your website. Unlike other ads where you have to pay a fixed amount for your ad spot, PPC lets you pay according to your budget, also letting you spend your maximum budget ahead of time.
Get immediate results
Among the biggest advantages of paying for effective marketing is- Timeliness Unlike free content and organic search strategies, PPC advertising by a digital marketing firm in Seattle drive results immediately in almost all cases. You’ll get in front of thousands of people, likely people looking for your products or services. Over a third of online consumers use the internet to search for local businesses every day. That’s a massive pool of potential traffic, especially if your link is prominently displayed on relevant internet search results pages. Some would argue that by using organic strategies such as SEO, you will be able to yield long-term benefits, however, SEO takes time and if you’re looking for an effective short-term tactic, which is fast and powerful, PPC is what you should focus on.
It does not get affected by the ever-changing algorithm
There’s hardly a business that’s not active online and fighting for a place on google’s coveted top three positions. Every day, we see people crafting the perfect content using top-notch SEO strategies, meticulously planning all of their content, and carefully monitoring google for any updates in the algorithm which can affect where you rank on the SERPs. However, one big change in algorithm and all of that goes to waste and they have to start over, everything from scratch. Despite crafting such beautiful techniques, their ranking plummets and they’re left to figure out new ways to ace the algorithms again.
But in the case of PPC, your success won’t depend upon the whims and evolutions of google. You simply pay for the clicks and get placed in the SERPs of Google.
Increase brand recognition
Your brand recognition is essential to your revenue success. However, you don’t just want people to recognize it online. In order for people to walk into your physical locations and make offline purchases, you need to appear alongside your competitors that they already know. Having your brand name appear in relevant niches is an excellent way of ensuring that people know your brand exists online, contributing to a more consistent, present reputation that drives sales both on the internet and in physical stores. Research suggests that a brand that is consistently present across various social media platforms and has a consistent presentation can increase its revenue by up to 33%.
To sum up
PPC is all about targetting the right people at right time. If you’re looking for a fast and sure-shot way to reach your audience, PPC management services in Seattle is your best bet to do that effectively.
CodeAdapt is the best digital marketing firm in Seattle that combines industry-leading keyword research techniques with bidding strategies to help you succeed in PPC marketing. To increase your PPC marketing campaign’s return on investment (ROI), you need to combine the right keywords, target audiences, and bidding strategies. Are you looking for customized solutions for your requirements? Contact us here.