In the successful journey of a start-up to becoming a well-known brand, advertising plays a vital role. Previously, advertisement was limited to newsletters, television, or radio. But in the digital era, the business owner gets ample opportunity to advertise their business online. In the race for various online advertising tools, Google Ads is the best option to generate colossal website traffic and enormous profit for the business. To do so, the renowned PPC management company in Seattle, through Google Ads, offers businesses unparalleled opportunities to connect with their target customers and achieve remarkable results.
Before moving ahead, let’s understand what Google Ads is.
Google Ads is an online advertisement platform that is enhanced by Google. Formerly Google Ads was known as Google Adwords, which allows every business to display their product or services on Google’s search engine results page(SERPs). With the advancement of the networking world, business or company can advertise their offerings on Google partner websites and apps within the Google Display Network. Under this approach, the platform operates on a pay-per-click (PPC) model, where advertisers only pay when users click on their ad.
Benefits of choosing Google Ads for any business/company advertisement.
Every business needs the optimal application of Google Ads to obtain the best PPC management services in Seattle and make the most pay-per-click (PPC) model. Google Ads has multiple benefits. Let’s discuss a few of them.
Hitting the right audience.
The best part of Google ads is that the service provider can customize the campaign based on demographics, location, interests, device type, and even specific keywords. The best assistance provided by the PPC management company in Seattle ensures that the advertisement is only shown to the relevant audience who can turn into potential customers.
Cost-effective approch
Google Ads are cost-effective advertising that is suitable for every business. The businesses, despite their size, can opt for this model from the best digital marketing agency in Seattle because the advertisers only pay for actual clicks received, making it a cost-effective advertising option. Additionally, businesses can set daily or monthly spending capacity to ensure they never exceed their estimated budget.
Measurable result
Google Ads advances the perk of measuring the result of the campaign and tracking its functionality. The Advertisers can measure the growth of their campaign in real-time, as they can analyze the effectiveness of different ads, keywords, and targeting parameters. The result helps the advertiser optimize their campaign as per the requirement, which automatically enhances their ROI and business growth.
Enhanced engagement
In order to make the best use of Google Ads, one can use its adjoining extensions for better results. Google Ads offers extensions that offer more opportunities for the audience to engage with the business, automatically driving traffic to a specific website. The extension that Google Ads offers are
- Sitelink extensions
- Call extensions
- Location extensions
Location-based advertisement
The best PPC management company in Seattle is well-known for its location-based targeting audience, which has emerged as a real game changer. With Google Ads features like geotargeting and local search ads, businesses can easily and effectively reach potential audiences from specific geographical areas. This mode of advertisement is efficiently effective for small-scale businesses, which rely entirely on the people of a specific location for their operation.
What is the appropriate procedure for using Google Ads for business?
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Set a clear and determined goal.
The business owners should establish the goal(s) of the business. There could be various goals (as mentioned below) that help in the growth of the business.
- Increasing website traffic
- Generating leads
- Driving online sales
- Promoting brand awareness
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Create a Google Ad account.
The user needs to establish a Google account just by visiting the official website of Google and completing the sign-in procedure.
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Perform keyword research.
Perform extensive keyword research (user can use Google Keyword Planner) that suits your brand’s product(s)/services. To save ourselves from the hustle and obtain the best result, it is advisable to seek the best assistance from the PPC management company in Seattle.
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Design your Ad campaign.
The user needs to structure their Google Ad campaign with respect to the product, audience, and marketing objectives.
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Choose Ad Extension.
One should Utilize ad extensions to enhance their ads and provide additional information to the audience.
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Create a landing page.
The first place where the potential audience lands is the landing page. The business seeking massive traffic should create a landing page that is well-structured and informative to the audience.
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Perform A/B testing.
It is important for the business to regularly conduct A/B testing with different ad copy, keywords, and landing pages to identify what works best for their business/company.
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Abide by the rules.
It is extremely important for the business to ensure that their Google Ads comply with Google’s advertising policies to avoid any potential issues or disapproval.
Conclusion
With the above information, it is evident that Google Ads are a crucial component in the flourishment of any business/company. It is the most fruitful and result-bearing mode of online advertisement, which can be customized as per the budget, audience, and duration convenient to the business owner.
So if you are looking for the best PPC management company in Seattle that can wave off all your online advertisement worries and yield unexpected ROI, then we can be your best choice. We, with the experienced digital marketing company in Seattle, can ensure you better output in the specific period.
So contact us today and get the best online advertising offer.
