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E-E-A-T: What does it mean for SEO, and why is it important?

E E A T What does it mean for SEO and why is it important

As we all know, for any business, whether it be uprising or established, SEO plays an important role. And to obtain the most desired result, excellent and effective SEO content is essential because it is the improvising agent of quality and quantity of traffic to the website.

As a renowned SEO service provider in Seattle, we aim to create & provide the best-quality website with strong ranking potential. But the Success of Any SEO agency is determined by Google’s Search Quality Rating Guidelines in the form of E-E-A-T.

E-E-A-T is the abbreviation of the four interdependent terminologies which act as the determining factor for any SEO service provider. E-E-A-T was initially termed as E-A-T, but in the year 2022, an additional ‘E’ joined the trio. But the question arises, what is E-E-A-T? And why is it important? Let’s discuss it in detail.

E-E-A-T stands for:

E = Experience

E = Expertise

A = Authoritativeness

T = Trustworthiness


The new addition of the letter E  in  E-E-A-T demonstrates the term ‘Experience,’ adding an extra but extremely important element to Google’s Search Quality Rating Guidelines. As per the new addition, the SEO service provider in Seattle supplies the content to promote the product or services that hold an accountable experience in their domain.

For example, if an individual searches for the best bungee jumping spot in India, then the search engine page results (SEPRs) should only show the service providers with good experience in bungee jumping.


The flourishing of the term ‘Expertise’ in E-E-A-T emphasises the originality and uniqueness of the product and services. As a renowned SEO agency, they enhance the authenticity and uniqueness of the individual as their content can run effectively on top of SEPRs. The service provider enhances the effort of the individual’s creativity.


Authoritativeness holds the reputation along with the ownership of the content creator or the website as a whole. Under this category, it considers various aspects, such as

  • Authors or the website’s overall reputation in the industry
  • The quality of the content provided
  • The goodwill earned on the basis of work delivered
  • Recognition earned from the reputed sources

To establish authoritativeness, backlinks from authoritative websites can also contribute to establishing it.


For the growth and flourishment of any creator or website, the best SEO service provider in Seattle helps build trust. This can be obtained by safeguarding the website’s domain, which protects the clients’ confidential information. The better service helps the website hold an unshakable reputation in the public eye, which can be felt through reviews and feedback. And the vital input of the people helps Google to address the trustworthiness of the service provider.


It is clearly evident how the term E-E-A-T is interrelated and helps in the flourishing of the website. In achieving the desired position and reputation, the most suitable SEO service provider in Seattle can be a great help.

So if you aspire to take your business to a new height, we can greatly help. We at CodeAdapt, with exceptional team members, provide our clients with the best-in-class service and exceptional customer support. We hold years of expertise in the SEO field with the assurance of guaranteed results.

Book a consultation with our experts and enlist your brand to the top of SERPs.




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