Search engine optimization ( SEO ) has been known for almost as long as the internet has been public. Businesses use the search engine to reach new audiences, drive traffic, and spread knowledge.
But do you know what SEO is? How much has it changed since the filling of backlinks and keyword stuffing?
In today’s ever-evolving digital landscape, SEO has taken on a more technical approach. As trends continue to shift, SEO practitioners now employ a combination of on-page and off-page optimization tactics to ensure the creation of high-quality websites that consistently rank at the top of search engine result pages. This blog will comprehensively cover both on-page and off-page optimization strategies, as well as the various digital marketing techniques employed by a leading digital marketing firm in Seattle to serve its clients.
What is on-page SEO?
On-page SEO is a process of optimising back-end components and optimising various front-end components of the website. With that optimization, it will rank your website in search engines and attract new traffic. Some features of on-page SEO are content, Site architecture, and HTML elements. There are numerous technical aspects of a webpage that can be optimised with on-page SEO that can lead to page ranking and other activities, including:
- Title tags
- Headings
- URL structure
- Internal links
- Meta description
- Site speed
- Alt text for images
These on-page activities are easy to apply and deliver the best result. Let’s learn in-depth about all the on-page activities:
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Use Title tags
Title tags are the HTML elements used to designate the webpage name, which are displayed on SERPs and are clickable result titles. Every title tag should be descriptive and unique, optimised with a keyword. Lastly, it is under 60 characters in length.
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Headings
In simple words, headings are the titles or headlines you give to your content. These headings should be in H1 format, focusing mainly on the relevancy and described comments.
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URL structure
When search engines decide how relevant a website is to a query, the URL structure is significant and should be informative of the page’s subject. Keywords can also be used to optimise URLs as long as they are appropriate.
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Include alt text
Alt text helps search engines with more information about images. It describes the image to the web visitors so that they can understand what it is all about.
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Prioritise page load speed
Page loading speed is essential because slow-loading pages have the highest bounce rate. Let us understand it with an example: 47% wait for two seconds to load, and after the third second, they leave the site.
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Internal links
With internal linking, visitors can easily navigate your site. It also makes it easier for search engines to understand and index your site for higher ranking.
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Add Meta description
Meta descriptions are brief but vivid explanations that expand on title tags, summarise a page’s content, and explain why online viewers should read your material rather than someone else’s. The meta description displays below the title and URL and should be confined to a maximum of 160 characters.
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Keywords
Keywords are the main focus point of SEO because they can be incorporated into all these technical features to attract the correct visitors at the right time. However, the target point should be researched and carefully selected.
That is all you should know about On-page SEO; now it’s time to learn about off-page activity.
What is off-page SEO?
Off-page refers to building your website’s reputation; most importantly, more reputable websites have more chances to rank on search engines. According to search engines, they have more experience, expertise, authoritativeness, and trustworthiness ( E-E-A-T ). One of the best ways to get S-E-A-T is to focus on the considerable factor of off-page SEO.
To learn more about EEAT please visit our blog: E-E-A-T: What does it mean for SEO, and why is it important?
5 Off-page SEO techniques that work
Here are the top 5 off-page activities that can help you boost your site authority and organic search traffic:
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Link Building
Link building refers to linking other websites and the pages on your website. In SEO, these links are known as backlinks. The page with the most backlinks from the authority side is considered the most authoritative on Google. Not only that, it helps you rank higher on search engines. There are two main factors that you should consider while link building:
- Authority
- Unique Domains
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Content marketing
The next most essential tactic of Off-page SEO is Content marketing. It is the best way to get the high authorities’ backlinks, gain media attention, and show E-E-A-T. So, you should publish highly informative and great content. Some of the channels include:
- Social media
- PR
- Guest post
- Influencer Marketing
- Forums
- Content Syndication
- Podcasts
- Local SEO
Local SEO is a process through which you can optimise your online presence to increase visibility, local traffic, and awareness. It is an SEO discipline in and of itself. However, certain regional SEO aspects, such as Google Business Profile (previously known as Google My Business) and NAP citations, are critical off-page SEO methods.
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Reviews
Reviews are a great way to help clients to trust your business. Reviews are the most essential and effective that Google trusts when evaluating your site’s E-A-T. That directly means that they are Vitally critical to your local SEO Success. One thing that you should keep in mind is to reply to every comment, whether they are good or bad. Doing it shows that you are valuing your customer’s businesses and Feedback.
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Events
Events can help your off-page SEO approach. They can engage your audience and help you generate buzz about your company. This can increase social interaction and link-building.
To wind Up
As a business owner in Seattle, you’re likely aware of the critical importance of SEO in boosting your online platform’s visibility. SEO, or Search Engine Optimization, plays a pivotal role in ensuring that your business ranks well on search engines like Google. In this comprehensive guide, we’ll cover everything you need to know about SEO, including on-page SEO, off-page SEO, and how partnering with an expert SEO firm in Seattle can help you achieve the best results.
